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Shopee’s female entrepreneurs help other women spread their wings

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An internal study shows female entrepreneurs on the platform contribute significant efforts to empower other women through employment, product sourcing and training programmes.

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Free Malaysia Today
The findings of the 2023 ShopeeSapotLokal survey support the notion that Malaysian female entrepreneurs in the digital economy contribute to building robust communities by supporting other women, particularly in the B40 group or rural areas. 

PETALING JAYA:
Female entrepreneurs on Shopee have been found to empower other women as well, according to the 2023 ShopeeSapotLokal study that surveyed 1,015 female sellers on the marketplace during the Ramadan period.

Two-thirds of the sellers were discovered to have hired single, rural or impoverished women or sourced products from women-owned suppliers, the survey found.

The remaining third, meanwhile, facilitated networking opportunities and training programmes for women involved in their businesses.

The findings support the notion that Malaysian female entrepreneurs in the digital economy contribute to building robust communities by supporting other women, particularly in the B40 group or rural areas.

Eight out of 10 respondents cited the ease of starting a scalable online storefront as a major opportunity for female sellers in general.

The remaining two valued the extra time spent with family or for upskilling as a benefit from operating their Shopee storefront.

The study was conducted between March 17 and 31, and collected voluntary feedback from the participants.

“With this survey, Shopee’s community of empowered business-women are getting their voices heard,” said Kenneth Soh, head of marketing at Shopee Malaysia.

“These women are playing a significant role in Malaysia’s digital economy, and we’re listening and giving them the platform to succeed.”

The survey also found that only a third of the women felt that upskilling was needed to better navigate the platform’s features or optimise operations.

A larger segment focused on better leveraging existing features to grow their business. For example, 36% of female sellers want to achieve “preferred” or “Shopee Mall” status.

A different survey conducted between March 18 and April 18 last year found that 70% of female sellers felt empowered to provide for their families, which had more than three dependents on average.

This survey, known as “#RayaBersamaShopee” had more than 2,000 participating sellers.

“Championing other women’s success means they can help each other define how Malaysian communities are built, communicated with, and how value-based businesses are run,” said Soh.

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