
Despite coming from a family of doctors, she somehow always knew that she wanted a career outside of the medical field.
With a strong childhood passion for creativity, Priyajeet pursued graphic design after completing school and continued to work in the corporate sector for a while.
However, she never truly felt fulfilled in life until now – designing baby products for her self-made business, Beads&Beyond.
But, what’s even more remarkable, is the inspiration behind it all.

Cooped up at home during the Covid-19 pandemic, Priyajeet stumbled upon a series of craft videos while browsing on YouTube that would change her life forever.
“As a stay-at-home mom during the pandemic, I became very restless in the evenings and found myself drawn to these DIY videos of silicone teethers,” she told FMT recently.
After some research, Priyajeet found that there was a gap in the local market for personalised baby teething items. And the prospect of filling that gap rather excited her.
“I ordered some high-quality silicone from the US, and simply started experimenting to make teething products as gifts for friends and family.”

Soon people got to talking about her products, and her creations became more popular. Even her daughter was a big fan.
“My husband and parents were very supportive. So, with their encouragement, I decided to fully commit and begin selling my products on a larger scale.”
Parents loved her products because they were safe and durable. The baby teething chains are made of high-quality, non-toxic, 100% food grade silicone beads that are BPA and phthalates free.
“Yes, the entire chain barring the clip at the end is meant for babies to teeth on!” said Priyajeet.
And, unlike other silicone baby products in the market, these teethers can be sterilised, so you can clean them off in warm water without worrying that the silicone will melt.

What makes these products truly unique is their complete customisation, allowing you to add your child’s name or even switch up the colours for a personalised touch.
“Parents love to purchase my products to enhance their photoshoots with their little ones but also just for its sentimentality as a keepsake,” said the 36-year-old entrepreneur.
It was an unexpected turn of events, but Priyajeet felt a strong urge to create something unique and special for babies.
“In the beginning, it was mostly friends who placed orders. At that time, my prices were low as I wasn’t intending to make any profit. My sole aim was to receive feedback as I wanted to ensure the quality of the materials were excellent. To my relief, to date all my customers reported no issues with it.”

As her business grew, the product range at Beads&Beyond also expanded. “Slowly, I started to make various products that would cater for everyone including adults.”
As it became apparent that the unique texture of the silicone was enjoyable for all, Priyajeet now makes everything from wooden rattle rings for babies to keychains for adults.
However, as with any growing business, Priyajeet faced her share of challenges. From sourcing materials overseas to managing inventory, maintaining the success of Beads&Beyond has been quite an uphill battle for this mother.
Priyajeet also had to learn how to market her products effectively and build a strong online presence to reach a wider audience. “In 2020, I started with less than 200 followers on the Beads&Beyond Instagram page, but today this account has more than 7,000 followers.”
Despite the challenges, Priyajeet’s hard work and dedication has meant that her business continues to thrive.
Priyajeet’s story is an inspiration to anyone looking to start a business, especially those who may not have formal training in their chosen field. Her commitment to creating safe, high-quality products has continued to earn her the trust and loyalty of many customers.
Follow Beads&Beyond on Instagram and message them on WhatsApp to place your orders.
Stay current - Follow FMT on WhatsApp, Google news and Telegram