The 36-year-old first joined Media Prima in 2016 as the chief executive of REV Media Group (RMG, which was formerly known as Media Prima Digital).
He successfully led a business turnaround strategy that helped to achieve significant and consistent revenue growth, with RMG quickly turning a profit.
He was also instrumental in the expansion of the group’s digital presence with various strategic acquisitions and the expansion of its digital assets portfolio.
Rafiq, who holds a Bachelor of Science (First Class Honours) in Actuarial Science from Pennsylvania State University, also played a key role in Media Prima’s overall business transformation efforts in helping to unify the group’s digital strategy across all business subsidiaries.
Under Rafiq’s leadership, the group has become a leading digital platform in Malaysia among mobile users, with the third highest overall digital audience reach in the country, behind Google and Facebook.
Media Prima Bhd group chairman Syed Hussian Junid welcomed his appointment to the board, following his key role in leading the transformation of the group in the digital landscape.
“Rafiq brings with him extensive experience and success having been responsible in key business transformation initiatives within the group.
“He is well versed and a respected figure in the digital media landscape having worked in several start-up companies prior to joining Media Prima,” Syed Hussian said.
He added that Rafiq’s new role at the group-level will enable Media Prima to further explore new opportunities across all media platforms while offering clients with innovative and integrated media solutions.
After beginning his career at Maxis, Rafiq quickly made a name for himself by joining e-commerce outfit Groupon in 2011 and helped it achieve unprecedented growth.
He then ventured into a start-up called KFit, which he co-founded in 2015 and helped expand to eight countries within seven months.
In his new role as executive director, he will report to the Media Prima Group managing director.
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