
The Center for Market Education (CME) said in its latest policy paper that an increased awareness in personal health and protection against diseases had a positive impact on the demand for dietary supplements.
However, despite the growth in demand, Malaysia still lagged behind its Asian counterparts, it said in the paper titled “Dietary Supplements in the Malaysian Context: Policy Recommendations for Enhancing Freedom of Choice and Healthcare Savings”.
“Less than 30% of the (Malaysian) population consumes dietary supplements compared with countries like South Korea (60-70%), Taiwan (40-50%) and Australia (40-50%).
“The low consumption of dietary supplements impedes progress in overcoming the triple burden of malnutrition, obesity in adults, and anaemia among women of reproductive age, in which Malaysia is the only Southeast Asian nation with this triple burden,” CME chief executive Carmelo Ferlito said in a statement today.
In this regard, Ferlito said CME proposes several government policy reforms to help increase the demand for supplements in Malaysia.
Among others, CME suggested a revision of the current import duty on the ingredients to make dietary supplements, with the implementation of immediate and straightforward bilateral agreements on free trade.
Ingredients and final products related to dietary supplements should also be exempt from sales and service tax.
Further, CME proposes a lifestyle tax relief for the purchase of nutritional products and dietary supplements capped at RM1,500 per year.
“Overarching subsidies which create a negative dependence mentality should be avoided, while a limited and targeted subsidy strategy towards vulnerable groups can be considered, coupled with an end-of-subsidy monitoring plan.
“Meanwhile, education initiatives, implemented by federal and local governments together with cooperation from supplement producers and related NGOs will be an effective long-term strategy to increase dietary supplementation.”
Ferlito added that these policy reforms would promote Malaysians to adopt a more healthy lifestyle.
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