The ministry’s upcoming initiatives for the campaign include holding carnivals across the nation to promote Malaysian products and services and facilitating local businesses’ entry into retail and online platforms.
As it tours the country to promote these local products and businesses, it will also hold mini-carnivals in several locations and carry out promotions with special themes aimed at specific target markets.
The ministry’s senior director (trade distribution and commerce) Rohaizi Bahari encouraged Malaysians to come out in droves to support the campaign, saying consumers would be able to browse and select from quality local products which were on par with imported items.
“The ministry has formed strategic partnerships with 16 leading local retailers and three online platforms.
“At the same time, we welcome other companies who aren’t included but want to collaborate with us on their own initiative,” he told reporters, after officiating the campaign’s pre-launch ceremony at the Sri Pentas building in Bandar Utama, here, today.
Through the implementation of these strategic initiatives, the ministry hopes to spur the purchase of Malaysian-made goods to mitigate the challenges and pressures of economic globalisation.
“We hope that all Malaysians will come together as consumers and entrepreneurs to support our local products, which will directly help in reviving our country’s economy,” said Rohaizi.
The campaign’s mini carnival tour will be at the Imago Shopping Complex in Kota Kinabalu, Sabah, from Sept 15 to 17, before heading to Aman Central, in Alor Setar, Kedah (Sept 21 to 23); Paradigm Mall in Johor Bahru, Johor (Oct 5 to 7); and Bintang Megamall in Miri, Sarawak (Oct 20 to 22).
The mini carnival’s grand finale will take place in Putrajaya, on a date to be announced later.
Rohaizi said the finale event would be significant as it would coincide with the school holidays in December.
Stay current - Follow FMT on WhatsApp, Google news and Telegram