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Leicester City fined for anti-competitive deal with JD Sports

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The club was found to have colluded to fix prices in the sales of branded sports kit.

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Leicester City could face a fine of up to £880,000.  (Twitter pic/Soccer TV)

LONDON:
Britain’s competition regulator today fined Leicester City after it found that the football club and retailer JD Sports colluded to restrict competition in the sales of branded sports kit, including replica shirts.

The Competition and Markets Authority said the club, which was relegated from the Premier League in May, would be fined up to £880,000 (US$1.12 million).

“We have provisionally found that Leicester City FC and JD Sports colluded to share out markets and fix prices – with the result that fans may have ended up paying more than they would otherwise have done,” the CMA said of the club which won the Premier League in the 2015-16 season.

JD Sports said in a separate statement that it had notified the regulator of the football club’s conduct in 2021, which allowed the major sports retailer to gain immunity from the CMA against any fines.

The retailer added none of its current or former directors or senior management were involved in the offence, which took place in 2018-2021, and it had cooperated fully with the probe.

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